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Director of Digital Marketing

Location : Schaumburg, IL
Job Type : Direct
Hours : Full Time
Required Years of Experience : 5+ years
Required Education : BS or BA Required
Travel : No
Relocation : No

Job Description :









































Title:



Digital Marketing Director



 


 

Position Description:



Our Client is seeking a experienced digital marketing professional to lead a team in the building and execution of digital strategies to grow quality web traffic, online sales, and brand awareness within targeted market segments. Must be willing to not only lead a team, but also personally execute tactics as needed. Key responsibilities will include Search Engine Marketing (PPC/SEO), digital elements of Account Based Marketing, and the professional development of team members.


 



 



 


 

 



 



 



Job Responsibilities:



  Lead, develop, and grow digital marketing team


  Develop and execute Account Based Marketing strategies to grow sales within key target accounts


  Develop and execute digital marketing strategies that maximize the customer lifetime value


  Develop and execute targeted Paid Search, Display, and Re-marketing strategies to optimize both results and spending


  Develop and execute strategies to improve SEO


  Collaborate with content and communications team to develop strategies that surround the customer with relevant, timely, and targeted information


  Analyze customer behavior to uncover insights and opportunities


  Measure and manage KPI performance and campaign performance


  Collaborate cross-functionally to drive business initiatives through digital marketing


  Collaborate globally with Japan HQ and other regional Business Units


  Evaluate, select, and manage third-party vendors


  Provide thought leadership and stay current with new digital marketing trends


 



 



 


   

Required Qualifications :

Must Have:


 


Account Based Marketing


Search Engine Marketing


PPC/SEO


Paid Social Marketing


 


 






Competency Requirements:


  BA/BS in Marketing, Business or related field; MBA preferred


  5 years of digital marketing experience


  3 years of people management experience


  Well experienced with Google Analytics and digital performance tracking


  Experienced executing Account Based Marketing


  Experienced leveraging CRM systems


  Experience with marketing automation systems


  Third-party vendor management


  Excellent verbal, written, and presentation skills


  Self-motivated


  Intellectual curiosity


  B2B and/or industrial market experience a plus


  Some limited travel required


 


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