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Manager, Email Marketing

Location : Elk Grove Village, IL
Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No

Job Description :

·       This position has a direct impact on the reputation the Company maintains in a highly competitive    marketplace.


·       Works to facilitate the objectives of the department and Company under minimal direction.  Position requires the exercise of independent judgment.


·       This is a highly visible position, impacting the business strategically and operationally.  The Manager, Email Marketing is a business partner to Company leaders and as such must be well versed in the companies Brands business model and plans.


·       Position works closely with the Marketing, IT, Inventory Planning and Creative departments as well as Executive leadership.


·       Position works closely with external vendors including Cheetah Mail; SalesForce (Exact Target); 4 Cite; Google Analytics, and Deloite Digital (Marketing Database).


·       Directly Supervises and Marketing Assistant and Marketing Coordinator.


 


 


Required Qualifications :


  • Drives the email marketing strategy and manages the execution of campaigns.

  • Builds and maintains the email calendar.

  • Ensures that email marketing sales and profit goals are met or exceeded.

  • Monitors email program to ensure that emails are being deployed and in box placement is maintained.

  • Partners with the Creative Team to design email templates, design content and clearly communicate  promotions

  • Partners with Online Merchandising and Inventory planning to create landing pages for email marketing campaigns.

  • Develops full lifecycle programs that are relevant and appealing to target audiences.

  • Develops and analyzes key marketing metrics to ensure campaigns are meeting revenue goals.

  • Analyzes email campaigns to make recommendations for enhancing their effectiveness.

  • Works closely with Manager, Multichannel CRM to develop customer journey strategies based on current email subscribers’ level of engagement with the Company.

  • Formulates and executes end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, click through rates, engagement, and conversion.

  • Develops list segmentation strategies to increase engagement and to get the right message to the right person at the right time.

  • Manages relationships with our email service provider and other 3rd party technology companies to optimize the use of email technology and techniques.

  • Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message, content, images, offers, mailing frequency, segments, etc.

  • Utilize the best email practices to ensure CAN-SPAM compliance.

  • Drives email list growth strategies and execution across multiple channels




  • Takes actions to learn, teach and support company policies, practices, and processes.

  • Manages and provides leadership and developmental opportunities for direct reports including mentoring, training, work assignments, and timely performance evaluations.

  • Provides guidance on goals and objectives through clear, effective, timely, and constructive feedback to staff.

  • Practices open door policy.  Identifies, addresses, and resolves conflict immediately while maintaining a positive work environment.

  • Demonstrates positive self-confidence and business maturity in professional relationships.

  • Adheres to company policies and leads by example; maintains confidentiality of sensitive information.

  • Develops and manages budget in line with company expectations.


 


SKILLS REQUIRED:


 



  • Stay current with email marketing best practices, strategies, and industry standards.


·       Proven ability to communicate insights and action items driven from data.


·       Analytical and segmentation skills, as well as excellent email copywriting/editing skills; strong attention to detail.


·       Demonstrated ability to juggle short-term needs with overall strategy


·       Creative, highly organized, articulate, flexible, and very hands-on.


·       Ability to manage email programs from conception to production, including back-end analysis.


·       Proactive, energetic, self-starter who thrives on getting things done.


·       Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.


 


EDUCATION & EXPERIENCE:


 


·       Bachelors’ Degree in eCommerce, Marketing, Advertising, or Business Administration preferred.


·       5 years’ experience managing CRM based email marketing campaigns.


·       Strong previous email marketing experience, including creating and driving successful campaigns


·       Proven track record of managing successful email marketing campaigns.


·       Knowledge of online A/B testing tools a plus: Optimizely, Monetate, or others.


·       Knowledge of Project Management a plus.


·       Expert knowledge of email best practices including targeted lists, subject lines, messaging and deliverability.


·       Experience building business requirements for list segmentation, work flows and triggered events.


·       In-depth experience with SalesForce (Exact Target). Strongly preferred.


 


 



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