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Senior Manager of Marketing and Communications

Location : Schaumburg, IL
Job Type : Direct
Hours : Full Time
Required Years of Experience : 8+ years
Required Education : BS or equivalent
Travel : No
Relocation : No

Job Description :


Senior Marketing Manager role is responsible for both the communication strategy and overall brand strategy to drive brand awareness, generate and nurture leads, and convert sales. Must be willing to personally execute at a tactical level as needed.  Responsibilities include brand management, content development, marketing automation, sales enablement, catalog/collateral development, trade shows, and the professional development of team members.





  Develop and execute consistent brand strategy

  Develop and launch channel content strategies

  Develop and execute Marketing Automation campaigns

  Collaborate with the digital marketing team to develop strategies that surround the customer with relevant, timely, and targeted information

  Partner with customer insights team to understand customer needs and develop segment specific marketing strategies

  Lead the development and distribution of catalogs and collateral

  Lead the management and execution of tradeshows

  Lead the execution of mass media advertising

  Manage corporate relations and university program

  Manage social media engagement

  Measure and manage KPI performance and campaign performance

  Collaborate cross-functionally to drive strategic business initiatives

  Collaborate globally with other regional Business Units

  Evaluate, select, and manage third-party vendors

  Provide thought leadership and stay current with new marketing trends




Required Qualifications :

  BA/BS in Marketing, Business or related field; MBA preferred

  8-10 years of marketing experience

  5-8 years of people management experience

  Experience building brand strategies

  Experience building creative omni channel content strategies

  Experience managing Marketing Automation systems, i,e, Marketo

  Experience leveraging CRM systems

  Experience developing catalogs/collateral

  Experience managing tradeshows

  Third-party vendor management

  Excellent verbal, written, and presentation skills


  Intellectual curiosity

  B2B and/or industrial market experience a plus

  Some limited travel required


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