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Senior Product Marketing Manager - Mobile & Transportation

Location : Boise, ID
Job Type : Direct
Hours : Full Time
Required Years of Experience : 5+ years
Required Education : Bachelor's degree required
Travel : No
Relocation : No

Job Description :

Senior Product Marketing Manager – Mobile & Transportation 


Job Description


 


Company


Our client is the global leader in cloud-delivered and LTE-enabled networks solutions for connecting people, places and things. The company provides its customers with the pathway from 4G LTE to game-changing technologies like Gigabit LTE and 5G, and it is positioned at the intersection of Enterprise SD-WAN, IoT/M2M and Security markets.


 


Summary


Our client is seeking a Senior Product Marketing Manager to be responsible for market positioning, messaging, materials, and initiatives for the wireless network market with a focus on the transportation market. This market includes in-vehicle networks for first responders, mass transit, and mobile customer delivery.


 


Key Responsibilities


Craft and curate solution’s unique positioning



  • Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas.

  • Work with company’s competitive team to clearly understand the advantages and disadvantages of products versus the competition.

  • Analyze and define the key target segments for company solutions in the transportation market and develop differentiated messaging for those segments.

  • Create addressable market, revenue, and market share estimates for company solutions.

  • Segmentation

  • Needs to be responsible for enabling revenue contribution and achieving market share objectives for swim lane


 


Create compelling marketing stories, messages and materials



  • Collaborate with product management to develop product positioning and messaging throughout the lifecycle of products and solutions for the key market segments.

  • Work with the marketing team to create compelling web, social, and collateral-based marketing material to drive demand for transportation solutions, including: case studies, videos, website copy, white papers, surveys, blog posts, etc.


 


Champion the message



  • Act as the primary thought leader for the products for the mobile and transportation solutions, including speaking engagements and written works.

  • Provide content and ideas to help others in the company to also become thought leaders.

  • Speak and present about transportation solutions to both external and internal audiences.


 


Drive demand for the solutions



  • Develop the content for training materials and tools for the sales and channel enablement teams to use with the inside, field, and channel sales teams.

  • Work with the lead generation team to implement campaigns that consistently generate new, high quality leads for the sales force.

  • Where needed, develop and execute marketing programs to increase demand and attention for company solutions in the transportation market. Assess effectiveness and develop changes to improve effectiveness.

  • Really want the PMM to help create annual plan forecasts, drive strategies to attain those forecasts, and be responsible for market share.

  • Drive the building of a solution ecosystem with third-party solutions.


 


Required Qualifications :

Requirements:



  • Minimum of 7+ years of relevant product management or product marketing experience in enterprise networking, IP-based routing and switching, network security, and management. At least 2 years in a product marketing role.

  • Additional experience in 4G LTE and SDN/SD-WAN is highly desired.

  • Proven leadership of product initiatives from conception through implementation.

  • Possesses strategic and critical thinking, analytical reasoning and thought-leadership skills.

  • Excellent communication and collaboration skills – including the ability to deliver persuasive presentations to executives, partners and customers.

  • Ability to thrive in a dynamic and fast-paced work environment.

  • Relevant Bachelor’s Degree required, master’s degree is a plus.

  • Prior experience with first responders, public safety solutions, telecom carriers, 3G/4G wireless and/or mobile technologies is a plus.


 


Key skills


Must have the ability to:



  • Work with teams across your organization including sales and marketing, product management, marketing, press and PR, and senior executives.

  • Write engaging copy, telling the ‘story’ of products, for various marketing channels.

  • Create succinct, well-structured, and visually appealing presentations for sales and other external audiences.

  • Communicate with all levels of the organization and present effectively to all internal audiences.

  • Research insights into customer needs and experiences through analysis of data, surveys and customer interviews.

  • Translate business goals and strategies into market execution plans


 


Requirements



  • 5+ years of product marketing experience utilizing the skills listed above.

  • Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties. Team player.

  • 5+ years’ experience in the transportation or first responder marketplace.

  • Proficient in productivity applications such as Microsoft Office and Teams.

  • Comfortable learning and using collaboration and CRM tools such Salesforce.

  • User of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

  • Excellent time management and project prioritization skills.


 


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