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SEO Specialist

Location : Schaumburg, IL
Job Type : Direct
Hours : Full Time
Required Years of Experience : 3+ years
Required Education : BA/BS or equivalent
Travel : No
Relocation : No

Job Description :














This position will manage search engine optimization of the website and related pages.  Additional responsibility will include the support of Paid Search, Display and Re-marketing, as well as supporting other marketing department initiatives.  We are looking for creative, innovative thought leadership to maximize quality traffic to the website and improve overall conversion.




  • Research and implement search engine optimization (SEO) recommendations in conjunction with e-Commerce team

  • Evaluate and monitor organic search performance

  • Plan and execute PPC campaigns based on strategic objectives and through collaboration with key business partners

  • Build brand awareness/impressions within target segments

  • Manage performance to KPI goals

  • Leverage A/B testing as appropriate to maximize performance

  • Manage the balance between CPC, impressions and conversions to maximize overall business performance within allocated budget

  • Report on program effectiveness and educate internal stakeholders on all aspects of search engine marketing

  • Stay current with industry trends that could impact SEM

  • Regular reporting on performance metrics

  • Competitive monitoring


 


 


Required Qualifications :

Required


·       BA in Marketing, Business or related field


·       3-5 years of experience in search engine optimization and PPC


·       Strong knowledge of Google Adwords and Google Analytics


·       Self-motivated


Preferred


·       Google Adwords and Google Analytics Professional Certification


·       Account Base Marketing experience


·       Social media experience


·       B2B and/or industrial market experience a plus


·       Third-party vendor management


·       Excellent verbal, written and presentation skills


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