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Digital Analytics Manager

Location : Green Bay, WI
Job Type : Direct
Hours : Full Time
Required Years of Experience : 3-5+
Required Education : Bachelors Degree Required
Travel : No
Relocation : No

Job Description :

Due to aggressive growth initiatives, we are adding a Digital Analytics Manager role. This individual will build and develop the analytics strategy of our eCommerce business and have a direct impact on the digital direction & strategic influence of our brand and marketing initiatives. 


 


RESPONSIBILITIES:



  • Lead the development and execution of fact-based reporting, and apply expertise linking of a variety of disparate data sources including web, transactional, and third-party data to product business insights, dashboards, standardized reports, statistical models and customer segmentation.

  • Serve as the subject matter expert for Google Analytics, working closely with business stakeholders, internal IT and third-parties to implement best practices and continually improve the end-to-end flow of eCommerce information.

  • Identify optimization opportunities and high-value segmentation strategies. Provide actionable insights and build collaborative working relationships with team members across the organization.

  • Be the primary resource for analytics including web, mobile (apps and site), eMail and cross platform reporting. Establish KPIs and related metrics, analyze website key performance metrics & competitive trending and be responsible for the digital analytics roadmap.

  • Maintain relationships with various vendor partners, ensuring accuracy of information and troubleshooting any issues on an ongoing base.

  • Manage and develop staff to include coaching and engagement of analytics team members.

  • Provide meaningful analysis and trends by understanding sources of data and conditions to explain outcomes to stakeholders. Identify trends and implications of the results, course correcting when necessary.


Required Qualifications :

MINIMUM REQUIREMENTS: 



  • Bachelor’s degree in mathematics, computer science, analytics, statistics, marketing, business or related field.

  • 3+years of experience in digital analytics, digital marketing analytics and eCommerce analytics.

  • Power user of Google Analytics with a complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events and data imports.

  • Experience with Google Data Studio building dashboards.

  • Strong business acumen in finance, marketing, statistics or project management and ability to understand business problems, develop hypothesis, design test and learn.

  • Knowledge of interactive marketing trends, concepts and practices.

  • Knowledge of advanced Excel formulas; mastery of and comfort with large data sets.


 


PREFERRED REQUIREMENTS:



  • Master’s degree in mathematics, computer science, analytics, statistics, marketing, business or related field.

  • Familiarity with visualization tools and methodology.  

  • Experience using Coremetrics, Omniture and/orLitmus and data manipulation languages (SQL, R, Python, etc.).   

  • Knowledge of SEO, Google Adwords, Google Doubleclick, or Clicktale and A/B testing.

  • Leveraging APIs to extract data from Google Analytics, Google Adwords, etc.


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